Spotify Wake
UX RESEARCH, UX/UI DESIGN

Transforming Spotify into a complete sleep-to-wake music experience with personalized alarms
ROLE
UX/UI Designer
TIMELINE
1 day
SKILLS
Mobile app design, User research, Persona development, Prototyping, Feature design, Visual design
TOOLS
Figma
PROBLEM STATEMENT
Spotify has a sleep timer but no wake-up experience, forcing users to rely on their phone's alarm app or third-party solutions. This breaks continuity within Spotify's ecosystem and misses an opportunity to own the complete sleep-to-wake music experience. Morning routines set the tone for the day, and Spotify could enhance this by combining alarms with personalized playlists.
RESEARCH & DISCOVERY


DESIGN PROCESS
Concept Development
Wake up with Spotify: Alarms powered by favorite songs, playlists, or podcasts
Personalized vibes: Daylist or mood prompts generate unique wake-up playlists
Seamless flow: Integrates with sleep timer + continues playback into morning
Visual Design Exploration
Style Research: Warm, sunrise-inspired aesthetic with orange/coral gradients
Inspiration: Collected visual references from existing alarm and music apps
Lo-Fi Wireframes: Mapped out alarm setup flow and morning experience
High-Fidelity Design
Clean, minimalist interface consistent with Spotify's design language
Warm color palette evoking sunrise/morning energy
Intuitive alarm scheduling with flexible options (once, weekdays, custom)
Wake-up source selection: songs, playlists, or generated daylist

KEY DESIGN DECISIONS
Integration with Existing Features
Seamlessly connects sleep timer to wake alarm for complete nighttime-to-morning flow
Personalization Options
Multiple wake-up sources (song, playlist, daylist) to match different user preferences and moods
Visual Language
Warm, sunrise-inspired aesthetic differentiates wake experience from standard alarm apps while maintaining Spotify branding
FINAL SOLUTION
Redesigned Experience
Homepage Redesign: New layout optimizing content discovery with stories integration
Stories Feature: Snapchat-inspired stories for quick content consumption
Navigation: Simplified and intuitive navigation structure
Key Features
Enhanced visual appeal targeting Gen Z aesthetic preferences
Improved content discovery and filtering capabilities
Social engagement elements and sharing features
Design Deliverables
Research Deck: Competitive analysis findings, Gen Z user behavior research, and design strategy recommendations
Interactive Prototype: Clickable prototype demonstrating new user experience with stories functionality and interaction patterns
FINAL SOLUTION
Features
Alarm Setup: Flexible scheduling (once, M-F, weekdays, custom)
Wake-up Sources: Choose from favorite track, liked songs playlist, or personalized daylist
Morning Vibes: "Good morning! Here are some tunes to wake you up" with personalized playlist generation
Seamless Integration: Accessible from main menu, integrates with existing sleep timer
Continued Playback: Music continues from alarm into morning routine


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