Spotify Wake

UX RESEARCH, UX/UI DESIGN

Transforming Spotify into a complete sleep-to-wake music experience with personalized alarms

ROLE

UX/UI Designer

TIMELINE

1 day

SKILLS

Mobile app design, User research, Persona development, Prototyping, Feature design, Visual design

TOOLS

Figma

PROBLEM STATEMENT

Spotify has a sleep timer but no wake-up experience, forcing users to rely on their phone's alarm app or third-party solutions. This breaks continuity within Spotify's ecosystem and misses an opportunity to own the complete sleep-to-wake music experience. Morning routines set the tone for the day, and Spotify could enhance this by combining alarms with personalized playlists.

RESEARCH & DISCOVERY

DESIGN PROCESS

Concept Development

Wake up with Spotify: Alarms powered by favorite songs, playlists, or podcasts

Personalized vibes: Daylist or mood prompts generate unique wake-up playlists

Seamless flow: Integrates with sleep timer + continues playback into morning

Visual Design Exploration

Style Research: Warm, sunrise-inspired aesthetic with orange/coral gradients

Inspiration: Collected visual references from existing alarm and music apps

Lo-Fi Wireframes: Mapped out alarm setup flow and morning experience

High-Fidelity Design

Clean, minimalist interface consistent with Spotify's design language

Warm color palette evoking sunrise/morning energy

Intuitive alarm scheduling with flexible options (once, weekdays, custom)

Wake-up source selection: songs, playlists, or generated daylist

KEY DESIGN DECISIONS

Integration with Existing Features

Seamlessly connects sleep timer to wake alarm for complete nighttime-to-morning flow

Personalization Options

Multiple wake-up sources (song, playlist, daylist) to match different user preferences and moods

Visual Language

Warm, sunrise-inspired aesthetic differentiates wake experience from standard alarm apps while maintaining Spotify branding

FINAL SOLUTION

Redesigned Experience

Homepage Redesign: New layout optimizing content discovery with stories integration

Stories Feature: Snapchat-inspired stories for quick content consumption

Navigation: Simplified and intuitive navigation structure

Key Features

Enhanced visual appeal targeting Gen Z aesthetic preferences

Improved content discovery and filtering capabilities

Social engagement elements and sharing features

Design Deliverables

Research Deck: Competitive analysis findings, Gen Z user behavior research, and design strategy recommendations

Interactive Prototype: Clickable prototype demonstrating new user experience with stories functionality and interaction patterns

FINAL SOLUTION

Features

Alarm Setup: Flexible scheduling (once, M-F, weekdays, custom)

Wake-up Sources: Choose from favorite track, liked songs playlist, or personalized daylist

Morning Vibes: "Good morning! Here are some tunes to wake you up" with personalized playlist generation

Seamless Integration: Accessible from main menu, integrates with existing sleep timer

Continued Playback: Music continues from alarm into morning routine

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