BMW Designworks
INTERACTION DESIGN
Exploring the future of mobility through UX/UI design
ROLE
Interaction Design Intern
TIMELINE
January 2025 - August 2025
8 months
SKILLS
UX research, User journey mapping, Wireframing, Technology exploration, Stakeholder communication Cross-functional collaboration
TOOLS
Figma, Adobe Creative Suite, TouchDesigner, Midjourney
SUMMARY
During my 8-month internship at BMW Designworks, I contributed to multiple forward-thinking projects spanning immersive home experiences, transit wayfinding modernization, AI-integrated design workflows, and holistic air travel experiences.
Note: Due to confidentiality agreements, specific project details and visuals cannot be shared. This case study focuses on my process, contributions, and learnings from the experience.
RESEARCH & DISCOVERY
Technology landscape exploration
User behavior analysis across different mobility contexts
Stakeholder interviews and workshops
Competitive analysis of emerging experiences
DESIGN PROCESS
Immersive At-Home Experiences
Challenge: Investigating UX and technology for next-generation home experiences
Research Phase: Conducted user behavior studies, technology feasibility analysis, and market research
Ideation: Explored multiple concept directions through sketching and rapid prototyping
Design Development: Created detailed user journey maps and interaction flows
Validation: Presented concepts to stakeholders and incorporated feedback
Tools Used: Figma for wireframing, TouchDesigner for interactive prototypes, Midjourney for concept visualization
LA Transit Wayfinding Transformation
Challenge: Modernizing Los Angeles' transit wayfinding systems
Discovery: Analyzed current wayfinding pain points through user research and field studies
Information Architecture: Mapped complex transit system relationships and user pathways
Wireframing: Developed low and high-fidelity wireframes for digital touchpoints
Stakeholder Collaboration: Incorporated feedback and desires from Los Angeles city officials
Iteration: Refined designs based on accessibility requirements and technical constraints
Tools Used: Figma for design systems, Adobe Creative Suite and Midjourney for concept visualization
AI-Integrated Design Workflows
Challenge: Shaping future workflows that incorporate design and AI
Current State Analysis: Documented existing design processes and identified AI integration opportunities
Future Visioning: Conceptualized AI-enhanced workflows through process mapping
Prototype Development: Built working demos of AI-assisted design tools
Testing: Conducted internal testing sessions with design team members
Recommendations: Delivered strategic recommendations for AI tool adoption
Tools Used: Midjourney for AI exploration, Figma for workflow documentation, TouchDesigner for interactive demos
Future of Air Travel
Challenge: Reimagining holistic digital experiences for air travel
User Research: Conducted journey mapping across the entire travel experience
Service Design: Mapped touchpoints from booking to destination arrival
Concept Development: Designed integrated digital experiences spanning multiple platforms
Prototyping: Created interactive prototypes demonstrating seamless cross-platform experiences
Stakeholder Presentation: Communicated vision through compelling storytelling and visuals
Tools Used: Figma for experience mapping and digital prototyping, Adobe Creative Suite for and Midjourney for concept visualization
KEY DESIGN DECISIONS
User-Centered Approach
Created detailed user journeys and wireframes to communicate complex concepts to stakeholders
Cross-Functional Integration
Successfully collaborated across departments, integrating diverse team feedback
Proactive Research
Went beyond requirements to investigate areas of interest further, bringing added value to projects
FINAL SOLUTION
Delivered actionable insights across all project areas
Created comprehensive frameworks for future mobility experiences
Contributed to strategic design direction for multiple initiatives
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© 2025 Allison Wong